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asics has a grip on ideas and inspiration

Mabona Origami created the origami for this award winning video that tells the story of Japanese sports brand ASICS.  Who knew that a chance encounter with a piece of octopus would change the way sneakers were made? Watch this one all the way through – perfect message for a new year.


Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.

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One Response to asics has a grip on ideas and inspiration

  1. Amazing….another of my fav sites (other than yours of course) is TED.com; here all types of folks come together with one purpose…their commonality is ideas! This video is all about origami and math and ultimately how math inspired some beautiful, complex origami. Ultimately in turn, origami allowed science to achieve some incredible things. I hope you enjoy it as much as I did:

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